Kristen Eddy

Kristen is a product coach with a talent for helping development and leadership teams turn their ideas into working products that excite customers, markets, and makers. She helps teams identify mindset, behavioral and structural opportunities to improve business value delivery.

Kristen has worked in technology and marketing for twenty years. She has worked as scrum master, product owner, product manager, and coach at “big” organizations such as 3M, General Mills, Target, and Securian as well as “small” organizations such as software startups, scrappy e-commerce businesses, and boutique agencies.

Favorite Ceremony: Retrospective (especially when it’s toothy!)

Favorite Tool: Story Map (a quick way to build common understanding)

Favorite Organizational Theory: Fractal Theory (patterns that work for a single team can also work for leadership teams and organizations)